1. Enhancing the Luxury Experience in Japan​

While the digital communication became even more part of daily lives, the value of physical, real-world experiences is increased Japan is a country uniquely abundant in exceptional content, attracting people from all over the world who seek ‘experiences’. Amidst this, Pastel focuses on luxury experiences, helping to provide services that are more exclusive and create once-in-a-lifetime, memorable moments.​We also undertake the coordination of stays for VIP guests, business partners, and celebrities from overseas who are hosted by our corporate clients.​

2. Making Japanese Brands Shine in the Global Luxury Market​

Japan’s unique culture, philosophy, and sensibilities resonate deeply with people around the world who seek spiritual and aesthetic refinement. Leveraging these as a backbone, we provide support for luxury-oriented products and services, including design-focused manufacturing (monozukuri), brand storytelling development, and communication proposals.​

3. Event Support for Fashion/Culture-Related Events​

Due to the current ‘Japan boom’, global companies are holding an increasing number of large-scale events and campaigns in Japan. Utilizing our extensive experience directly, Pastel provide flexible support for events in Japan—from planning and direction to spatial design and operation.​

As required, we can facilitate the process closely with the company, starting from the formulation of the event’s core elements, such as pre-event marketing plans, vendor selection, and invitation list extraction.”